MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ADAPTATION

Linear broadcasts have long been recognized as established television models, relying on scheduled programming via cable. In contrast, digital services operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and streaming s